Your CPG
Dream Team
ABOUT
FOUNDERS
EST.
CONTACT
Hey There, we're Elisa and Cait - the duo behind First Friday CPG.
Combined, we’ve led launches, scaled revenue 10x, and built brands that shoppers spot from across the aisle. We’ve turned cult products into category leaders, launched into Target, Whole Foods, and many other retailers, and built the kind of momentum that gets investors, buyers, and customers to say “how did they do that?”
Now, we do it for the next wave of iconic brands. If your product deserves the spotlight, we’ll make sure it owns the stage.
Cait Fornshell (she/her)
Elisa Croft (she/her)
2024
elisa@firstfridaycpg.com cait@firstfridaycpg.com
SELECT
CLIENTS
OFFERINGS
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One call with complete clarity. In 60 minutes, we’ll identify what’s holding you back and give you the exact strategy to move forward.
Perfect for: Founders in a “what now?” moment. A retail pitch, a DTC dip, launch, or a make-or-break quarter.
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Turn early momentum into repeatable, scalable growth. We act as your strategy team building the systems, campaigns, and playbooks that convert traction into long-term success.
Perfect for: Brands in the “we’re onto something” phase who want to grow intentionally, not reactively.
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This one isn't consulting. It’s C-suite firepower, embedded in your team. For brands scaling fast and aiming higher, we guide your strategy at the executive level across every channel that matters.
Perfect for: Category challengers ready to become category leaders.
SERVICES
Brand growth roadmapping
Go-to-market strategy development
Retail strategy & expansion
Brand positioning & differentiation
Sales channel development
Team structure & talent development
Brand messaging & storytelling
E-commerce strategy & optimization
Strategic partnerships & collabs
Product launches & SKU expansions
Customer segmentation & mapping
Resource allocation strategies
Social strategy & optimization
Visual identity & content guidance