FIRST FRIDAY IS YOUR CPG

Dream Team,

MAKING YOUR BRAND THE UNDENIABLE GO-TO IN ITS CATEGORY.

Our work has landed clients on the shelves of Whole Foods, Sprouts, Meijer, Erewhon, and in thousands of doors across the country. And we’ve done it all 100% organically without relying on paid ads or bloated agency fluff.

Because the brands we work with aren’t like everyone else...and neither are we. First Fridays builds the kind of momentum that gets investors, buyers, and customers to say “how did they do that?”

Hey there, we're Elisa and Cait - the duo behind First Friday CPG.

We build the growth systems most brands skip. We help brands go from hidden gems to household staples.

From sold-out launches to millions in revenue. From bootstrapped, big-hearted beginnings to growth that actually lasts.

Reach out now.

SERVICES

  • You want people talking. Obviously.

    You want buyers to know you brand before the pitch.
    You want creators referencing you in the group chat.
    You want your brand to feel like it’s already happening.

    Same.

    You know the product is good. You see the reaction when someone tries it for the first time. Inside the business, it feels inevitable. But outside? It’s not crystal clear yet. And unclear is risky. Nobody gets rewarded for sticking their neck out for a brand that feels risky. They back the one that already has heat around it. That’s the jump. We take what makes your brand interesting, sharp, culturally relevant, actually cool and make it obvious to the world. So when someone checks your page before a meeting, they don’t think “interesting.” They think, “oh. I’ve been seeing this.”

    This is how brands stop feeling like one of many and start feeling like the one.

  • So people are talking now.

    Buyers are putting you on-shelf. Creators are yapping about you. Your brand isn’t unfamiliar anymore.

    Good.

    That’s phase one.

    Now the question becomes… where do we want to take it?

    Because when belief is there, you get to be choosy.

    What’s the actual goal this quarter? Retail expansion? A fundraise? A launch that needs to be the thing everyone is talking about?

    We pick the moment that will have the biggest impact on your brand’s trajectory and we go all in. The kind of move that makes everyone look smart for backing you.

  • *Fractional CMO available by invite only

  • Brand growth roadmapping 

  • Go-to-market strategy development

  • Retail strategy & expansion

  • Brand positioning & differentiation 

  • Sales channel development 

  • Team structure & talent development 

  • Brand messaging & storytelling 

  • E-commerce strategy & optimization 

  • Strategic partnerships & collabs

  • Product launches & SKU expansions 

  • Customer segmentation & mapping 

  • Resource allocation strategies 

  • Social strategy & optimization 

  • Visual identity & content guidance  

WHAT WE DO